# Before You Launch Google Ads: The Research a Campaign Actually Needs

Working worksheet. Complete with your own evidence.

## Offer and exclusions

- Evidence or decision:
- Owner:
- Date:

## Buyer evidence

- Evidence or decision:
- Owner:
- Date:

## Locations and capacity

- Evidence or decision:
- Owner:
- Date:

## Contribution assumptions

- Evidence or decision:
- Owner:
- Date:

## Campaign type and rationale

- Evidence or decision:
- Owner:
- Date:

## Destination and test result

- Evidence or decision:
- Owner:
- Date:

## Assets and owner

- Evidence or decision:
- Owner:
- Date:

## Conversion action and trigger

- Evidence or decision:
- Owner:
- Date:

## Open questions

- Evidence or decision:
- Owner:
- Date:

## Review budget and decision date

- Evidence or decision:
- Owner:
- Date: