# How to Set Up Google Ads: What Each of the Six Campaign Types Requires

Working worksheet. Complete with your own evidence.

## Account and campaign type

- Evidence or decision:
- Owner:
- Date:

## Objective and conversion actions

- Evidence or decision:
- Owner:
- Date:

## Bidding and budget type

- Evidence or decision:
- Owner:
- Date:

## Location and reach choices

- Evidence or decision:
- Owner:
- Date:

## Asset or product selection

- Evidence or decision:
- Owner:
- Date:

## Destination test

- Evidence or decision:
- Owner:
- Date:

## Tracking test

- Evidence or decision:
- Owner:
- Date:

## Policy and eligibility review

- Evidence or decision:
- Owner:
- Date:

## Transfer status

- Evidence or decision:
- Owner:
- Date:

## Approval to enable delivery

- Evidence or decision:
- Owner:
- Date: