# Google Ads Is Spending but Not Selling: What Should You Check First?

Working worksheet. Complete with your own evidence.

## Observed problem and dates

- Evidence or decision:
- Owner:
- Date:

## Campaign and objective

- Evidence or decision:
- Owner:
- Date:

## Affordable remaining exposure

- Evidence or decision:
- Owner:
- Date:

## Journey test and evidence

- Evidence or decision:
- Owner:
- Date:

## Tracking test and evidence

- Evidence or decision:
- Owner:
- Date:

## Traffic relevance

- Evidence or decision:
- Owner:
- Date:

## Offer objections

- Evidence or decision:
- Owner:
- Date:

## Sales follow-up

- Evidence or decision:
- Owner:
- Date:

## Conversion delay

- Evidence or decision:
- Owner:
- Date:

## Next action and owner

- Evidence or decision:
- Owner:
- Date: