This is the permanent archive of our Google Ads features & updates roundup. The main page carries the most recent 3 months; everything older lives here, month by month, and nothing is ever deleted.
Late May 2026
Display campaigns are migrating to Demand Gen source ↗
Google confirmed (27 May) that Display campaigns are being folded into Demand Gen. The migration tool rolls out from June 2026; migrated campaigns keep their reach across two million-plus sites and apps, gain YouTube, Discover, Gmail and Maps inventory, and are renamed with a “#2” suffix while preserving performance history.
For your campaigns: This is the structural change of the season. If you still run classic Display, plan the move rather than letting the tool decide timing for you; Demand Gen has different creative expectations (and AdPilot generates Demand Gen campaigns natively, media included).
