Latest Google Ads Features & Updates Advertisers Should Know

Advertisers can now set up user-based Conversion Lift studies for Search and Performance Max themselves; until now these needed a Google representative. To qualify, an account needs at least 1,000 observed conversions and a campaign budget of at least $5,000. Eligible campaign types are Display, Search, Video, Demand Gen, App and Performance Max, but not App campaigns targeting iOS or Travel Ads. Spotted by Hana Kobzová.

A Direct offer asset has appeared in beta next to Promotion, Message and Lead form. It is the Google Ads side of Direct Offers, which shows a promotion to shoppers inside AI Mode as a “Claim one-time code” bar under a sponsored result. Offers only serve on campaigns using AI Max or text customization. You give the offer a short description that Google’s AI uses to decide when to show it and to write the offer text, set an incentive (with optional single-use promo codes), and can cap claims per day by value or count. Spotted by Christian Cabrera.

The Universal Commerce Protocol integration hub in Merchant Center is rolling out gradually in the United States, with Australia and Canada following next year. In it, merchants choose which capabilities to turn on: cart transfer to their own site, native checkout on Google, and identity linking. Spotted by Hana Kobzová.

Google Ads Editor versions 2.10 and earlier will no longer be supported from 19 October 2026. The previous cutoff, in March 2026, covered versions 2.9 and earlier.

Merchant Center’s help pages now say Loyalty Customer Match covers AI Mode and Gemini and is available in 14 countries, newly including India, Italy, the Netherlands, South Korea and Spain. It can now be set up through the Merchant API, is open to merchants who do not advertise, and counts loyalty points and completed orders as membership types. A free-to-join program cannot require payment later, which rules out some free trials. Flagged by Barry Schwartz.

Google has published a help page for an AI campaign localization tool, in beta, that builds a Search campaign in another language. It translates text assets and keywords, replaces the text in image assets with translated text, and can translate landing pages through a JavaScript snippet added with Google Tag Manager. It starts with translation from US English into 10 languages, and Google plans to extend it to Performance Max. Spotted by Dario Zannoni.

Manager accounts can now create a new Google Ads account by entering its name, type, country, time zone, currency and business details, with no campaign needed at setup. The flow also offers to link YouTube, Business Profile or Merchant Center. It is available to managers that have spent more than $1,000 and comply with Google Ads policies, and new account names can no longer contain a URL. Spotted by Hana Kobzová.

Google has edited its help page on bid strategy learning periods again. It now says calibration typically takes 1 to 2 conversion cycles and no longer mentions a number of conversions; in September it said up to about 50 conversion events or 3 cycles. Spotted by Hana Kobzová.

In October 2026 Google is updating its business name requirements so an ad’s business name can differ from its destination domain in some cases. The name must be the advertiser’s recognized brand, there must be a verified direct relationship with the domain owner, and the products or services must be offered directly on that domain. Resellers and other intermediaries still cannot use a brand name on its own as their business name.

Google is testing a layout in which sponsored products in search results look like the organic product grid. Shared by Brodie Clark and Barry Schwartz.

Longer summaries have been seen above brand ads in Google’s AI Mode. They had earlier appeared below ads for ecommerce searches. Shared by Sachin Patel.

From October 2026, advertisers of complex speculative financial products targeting Chile must be registered with the Financial Market Commission or the Central Bank of Chile, depending on the products, and in Denmark they need authorization from the Danish Financial Supervisory Authority. Both also need Google certification. A violation brings a warning at least 7 days before any account suspension.

Version 25.2 of the Google Ads API adds percentile-based competitive benchmark metrics, a way to create Performance Max draft campaigns from Smart campaigns, and tracking templates, custom parameters and final URL suffixes at the Performance Max asset group level. Creator search can use YouTube channel handles, and travel advertisers get itinerary segments and price competitiveness metrics. Tools must update their client libraries to use the new features.

Advertisers can now run experiments that compare AI Max with Dynamic Search Ads, as a custom experiment or with a preset AI Max template. A custom experiment upgrades a test copy to AI Max and keeps the original as the control, and a winning test can be applied to the original or used to build new campaigns. Campaigns made up entirely of dynamic ad groups cannot use the template; in mixed campaigns only the standard ad groups convert to AI Max. Shared by Barry Schwartz.

When you lower a daily budget, Google Ads now shows an alert in the budget settings with a forecast of how much weekly conversion value the campaign could lose, flags it as limited by budget and suggests a higher budget. Spotted by Thomas Eccel.

Google’s September Demand Gen update has three parts. Business Agent lets viewers ask a conversational AI about a product while a YouTube ad plays. Image ads on YouTube Shorts and in Gmail can now open the landing page in one click. And affiliate location extensions let retailers and dealerships show Promoted pins in Google Maps to people nearby.

Google is turning on native checkout automatically for Merchant Center products that support the Universal Commerce Protocol, so shoppers can buy them directly on Google Search and in Gemini, with AI Mode supported too. Merchants on platforms such as Shopify need no extra setup. Google told merchants by email. The checkout first launched in February. Reported by Menachem Ani and Barry Schwartz.

The Legal Requirements policy now lists self-regulatory advertising codes for Argentina, Australia, Chile, Colombia, Paraguay and South Africa. Advertisers targeting those countries have to follow the local codes and research local law themselves, on top of Google’s own ad policies.

From October 2026 Google will run a six-month pilot in the United States allowing ads for certain gun accessories, such as bipods, sights, slings, mounts and braces, under its dangerous products and services policy. The ads can run only on Search and only in the US. Ads for firearms, ammunition and regulated parts stay banned.

Google is bringing the closed beta of AI Brief to Dutch, French, German, Italian, Japanese, Portuguese and Spanish. It also announced a new AI Max reporting feature that shows the whole Search ad journey in one view: the search term that triggered the ad, the assets the user saw and the page they landed on. Google did not give the report a name.

Google updated its Demand Gen FAQ. Google Display Network image inventory is now listed as billed on CPM rather than CPC, the separate Google Video Platform row is gone, and an old note about a 2024 timeline was removed. Spotted by Hana Kobzová.

Customer Match has two new match keys: the IP address captured when a customer interacted with you, and the timestamp of that interaction. Both are uploaded unhashed, and the data file now has eight columns. IP and timestamp matching is not available for people in the EEA, the UK or Switzerland, so they have to be left out, and you need the right disclosures and consent for everyone else. Several help pages now say customer data is “collected” rather than “shared”. Spotted by Hana Kobzová.

Recommended Investment Strategy now has two modes. Holistic moves budget from weaker campaigns to stronger ones and adds some extra weekly spend. Growth only adds budget to campaigns held back by their budget and leaves the rest alone. You enter an extra weekly spend or a target weekly rise in conversions, and a 7-day forecast shows the expected effect before anything changes. It also suggests Target CPA or Target ROAS changes, and “Apply all” makes them in one go. An account qualifies when at least one campaign is limited by budget or could win more conversions at a good CPA or ROAS. Spotted by Hana Kobzová.

View-through conversion optimization is now on by default in newly created Demand Gen campaigns. It used to be off. It also covers Display inventory now, alongside YouTube and Discover, though it still applies only to video assets. View-through conversions stay only partly biddable and do not show in the main Conversions column. The feature is still an open beta. Spotted by Hana Kobzová.

Automated promotions, which Google added to account-level automated assets earlier in September, are now live in advertisers’ accounts. They show relevant offers across your campaigns automatically, which suits ecommerce advertisers that run frequent promotions. Shared by Vivek Gupta.

A new AI Max settings layout has three choices for branded searches: show ads on all relevant searches, control branded searches with brand inclusions and exclusions, or show ads only on unbranded searches. Shared by Bia Camargo.

Google’s help page on bid strategy learning periods now says calibration can take up to about 50 conversion events or 3 conversion cycles. It used to say up to 3 weeks or 1 to 2 cycles. Performance Max is now covered in the best practices for changing conversion goals too. Spotted by Hana Kobzová.

Ask Advisor in Google Ads now makes changes as well as answering questions. It can pause and rename campaigns, change daily budgets and target locations, appeal disapproved ads and update final URLs. It can also remember business context, such as how you judge ROAS, and give market insights like how you compare with peers and seasonal trends. It is still in beta and not available in manager (MCC) accounts. Spotted by Hana Kobzová.

Google has renamed the AI Max report that was called “Search terms and landing pages from AI Max” to “Search terms and ad combinations”. The contents are unchanged: it still lists each search term alongside the headline, landing page, campaign and ad group involved. Hana Kobzová spotted the change on the AI Max reporting help page, and Google did not announce it.

In the multi-source conversions beta, Google now documents that offline uploads can fill in user data such as email, phone and address when the tag records a conversion without it, which helps enhanced conversions matching. CRM data can also correct conversion values, for example a restated or final cart total. Google says to upload within 24 hours, GCLID and some other fields are ignored for matched transactions, and value updates are off during a 14-day trial. Spotted by Hana Kobzová.

Merchants in Germany and Austria no longer need an impressum URL for local inventory ads and free local listings. It is now required only for in-store product and price availability hosted on Google. Switzerland still requires it for all local ads. Spotted by Hana Kobzová on Google’s help page.

Two new ad treatments have been seen in AI Mode. One presents the ad as a text anchor link that blends more closely with the organic content around it. The other adds a description that tells the searcher more about the advertiser before they click. Sachin Patel and Barry Schwartz reported the tests, and Google has not announced either format.

Google announced three commerce updates ahead of the holiday season. AI Performance Insights in Merchant Center, which reports how discoverable a brand is across Google’s AI surfaces, is now generally available in Australia, Canada, India, New Zealand and the US. A Business Agent beta lets selected US retailers run interactive conversations inside YouTube ads. And the Universal Commerce Protocol integration hub gained cart transfer and checkout flow testing, both rolling out gradually.

Google’s merchant help page now spells out what it takes for store ratings to show on paid text and Shopping ads: around 100 eligible reviews, an average of at least 3.5 out of 5, and reviews from the past 24 months. Ratings are calculated separately per country, and a review only counts in the country it came from. Spotted by Hana Kobzová.

A new Spend Benchmarks report has appeared in the Google Ads Overview section. It shows your weekly spend and clicks next to the figures for comparable accounts, based on industry and the regions you advertise in. Thomas Eccel spotted it, and Google has not announced it or said how the peer group is chosen.

Performance Max campaign setup now offers two landing choices: your website, or a Google-hosted page built from your Google Business Profile and labelled as optimized for ads. The hosted page carries its own conversion tracking for actions such as calls and directions. Natasha Kaurra spotted the option, and Google has not announced it.

Asset Studio in Google Ads now includes a Video Ads Dubbing tool that re-voices a video ad into 33 languages and locales, so one video can run across markets without a reshoot. It was first seen as an internal feature in October 2025 and is now free to selected accounts. Shared by Jyll Saskin Gales, and Google has not announced it.

A new help page, Prevent invalid leads, sets out what Google expects lead generation advertisers to do on their own side: add reCAPTCHA to web forms, use double opt-in, and validate emails and phone numbers server-side. Google says its invalid traffic filters are not enough on their own. The page also explains the billing: invalid traffic caught before the month closes is never charged, and anything caught afterwards comes back as a credit on a later invoice. Spotted by Hana Kobzová.

The Merchant Center product data specification now gives formatting rules, technical attribute names and file examples for the conversational attributes: document link, question and answer, popularity rank, variant option and item group title. Google also published a TSV template for them. Spotted by Hana Kobzová.

Google’s help page on ad review status now gives timings by campaign type. Most ads clear within one business day, Demand Gen and Discovery ads take 3 to 5 business days, and complex formats can take up to 7. Changing the budget, bid strategy or ad text while an ad is in review resets the review. If nothing has changed after 7 business days, Google suggests a small edit to trigger a fresh review. Spotted by Hana Kobzová.

The change to how Target CPA and Target ROAS behave in budget-limited campaigns, which began on 17 August, completed worldwide on 27 August according to Google’s updated help page, which also reports that Performance Planner’s forecasting models have stabilized. Campaigns that used to beat their target while the budget was capped should now land closer to the target you entered. Google added a help page on the “Limited by budget soon” status, which warns when a budget may not cover forecast demand. Spotted by Hana Kobzová.

Inside Search Message assets, Google is experimenting with Google Messages as another choice, joining WhatsApp, Messenger, Zalo, Line and SMS, so a searcher can begin chatting with you directly from the ad. Sachin Patel noticed it, and Google has made no comment on any launch.

You can now add a video in Merchant Center directly to a single product, in addition to its images. Accepted formats are 9:16, 16:9 or 1:1, with a length of 6 to 240 seconds, a minimum resolution of 720p, and a maximum file size of 500MB. Arpan Banerjee spotted it, and Google has not said where the video appears.

Discounted products in Shopping ads have begun showing a countdown label that says “X days left” beside the offer. Arpan Banerjee spotted it, and Google has shared nothing about it, including what powers the countdown.

Merchant Center now allows a supplemental feed to be attached to products brought in through automatic import from your website; previously, supplemental feeds could only be applied to a primary feed uploaded via API, XML or CSV. Merchants using automatic crawling can now add or replace attributes without moving to a file feed. Emmanuel Flossie flagged this.

Google is experimenting with a Shopping ads badge that indicates how many units of a product sold over the last week; in the example spotted, it read “200+ sold last week” and appeared with the other product details. Arpan Banerjee spotted it, and Google has said nothing about the source of the number or which merchants are eligible.

Store sales conversions are being integrated into Data Manager, enabling in-store transaction data from a CRM or a Google Sheet to be linked within Google Ads and matched to earlier ad interactions for reporting and Smart Bidding. Customer data is hashed using SHA-256, which Google Ads can handle during upload; for dynamic conversion values, transactions must be from the last 30 days, and Google recommends daily or weekly uploads. The rollout reaches eligible advertisers by the end of September, with some components limited to allowlisted accounts. Shared by Brooke Osmundson.

Introduced in September 2025 for campaigns using a total budget, Promotion Mode allowed a broader ROAS tolerance and additional spend during a set sale interval. It now extends to daily budgets as well. When the promotion finishes, the campaign automatically reverts to its standard configuration. The feature remains in beta, applies to Search and Performance Max, and the baseline ROAS target stays locked while a promotion is running. Shared by Arpan Banerjee.

Google is experimenting with Product Value Optimization. This feature allows a multiplier to be applied to the conversion value of chosen products, selected through product attributes, so automated bidding can treat a sale of those items as more or less valuable than the stated value. The modification is configured at the campaign level. It was shared by Adriaan Dekker and is in beta.

Google has changed the AI Max help documentation on keyword prioritization. When you disable the broad match setting or move a campaign to AI Max, broad match keywords no longer receive exact match priority. To restore that priority, you must add an exact match version of the keyword, and Google says this will wipe the historical data for those keywords. Reported by Barry Schwartz.

Google has revised its help pages for phone call conversions and offline conversion imports to include the details. Call reporting needs to be enabled and the conversion action must be marked primary; the minimum call length is worth reviewing; and the Call Details report is the place to verify everything. For offline imports, conversion names must match exactly, processing can take 24 to 48 hours, and Google Click IDs must be uploaded within 90 days of the click. Reported by Barry Schwartz.

Google has unveiled several measurement updates: Data Manager now connects directly with Google Analytics and Display & Video 360, enhanced conversions are being expanded across its platforms, a Data Strength Uplift metric in Google Ads is designed to indicate what your first-party data contributes, and the Meridian marketing mix model now includes faster modeling, agentic features and worldwide availability for its GeoX geo-experiments.

When creating a Performance Max campaign, assets made in Asset Studio can now be inserted directly into a fresh asset group, removing the old step of adding each item manually. Barry Schwartz noticed this in the product interface on 8 September; Google has not announced it and has said nothing about any release schedule.

Google is conducting a limited test that allows exact and phrase match keywords from standard Search campaigns to show text ads in AI Mode, but only when the query intent is straightforward. AI Mode is distinct from AI Max and Performance Max, which are meant for more conversational searches. Anthony Higman spotted the test, and Ginny Marvin, the Google Ads Liaison, confirmed it.

Google has sent out a sunset notice for version 22 of the Google Ads API: starting 7 October 2026, any request sent to that version will fail, and anything still using it must first upgrade to a newer version. Google directs developers to Cloud Console to see which API methods a project is actually calling.

Google Ads has begun surfacing recommendations to set a Return on Ad Spend target, including an Apply target button that restores a target using the campaign’s historical data. Bia Camargo shared it; Google did not announce it.

Google has updated what was formerly known as the Google Ads API Policy, now called the Developer Policies, to prevent integrations from depending on programmatic proxies and to require them to connect via their own dedicated Google Cloud project. Google says the Ads API Compliance team is auditing current integrations and will reach out to developers who need to make changes.

AI Mode results are now displaying Shopping ads in two layouts: a multi-item carousel and a single-product unit. Brodie Clark and Barry Schwartz found it, and Google has not said anything publicly.

On 30 September 2026, Google is replacing its separate country-by-country alcohol policies with one worldwide framework, broadening the places where alcohol ads may run and clarifying advertiser obligations. In territories that allow only 0% alcohol advertising, advertisers will have to request certification, and Google says every earlier authorization will be cancelled on that date. For a short period during the transition, ads may display more than one label, but Google expects that to resolve within a few weeks.

Across billing interfaces, site navigation, and about sixty help articles, Google has changed the names of automatic payments to postpay and manual payments to prepay. With postpay, charges build up before you are billed; with prepay, payment is made before ads start running, and what were top-ups are now termed prepayments. Google says the billing process and timing of charges are unchanged. Hana Kobzová noticed the update.

Within Performance Max, an alpha capability now lets you assign a Low-to-High priority level to each of seven channels: Search, Search Partners, Discover, YouTube, Maps, Gmail and Display. When Target CPA bidding is used, reducing a channel’s priority causes Google Ads to increase that channel’s CPA bid. Heidi Sturrock and Thomas Eccel shared the finding, and Google has not announced it.

The Book Online button, previously restricted to Local Services Ads and Maps ads, is now extending to Search and Performance Max via the Reserve with Google partner integration. A click takes the searcher from the ad to your booking platform, and no additional configuration is required. Healthcare campaigns are excluded, because Google Ads does not permit booking links there. Michel van Luijtelaar and Barry Schwartz shared the news.

Google has introduced Gemini Omni in Asset Studio within Google Ads, creating video in both vertical and horizontal versions from either a prompt or existing static assets, through a four-step process: upload brand guidelines, generate concepts, refine scenes with prompts, and then launch to Google and YouTube campaigns. Every output includes a SynthID watermark. Google says it is available worldwide at no cost.

Google has unveiled creative insights and experimentation features in Asset Studio, including a Save and Set Experiment action that converts an edit to a Performance Max ad or asset group into an A/B test in a single step. Ask Advisor now provides diagnostics for individual assets, and Demand Gen campaigns receive automated recommendations for logo placement, video trimming, and aspect ratio coverage.

Google’s August Demand Gen update delivers three items: users can begin a conversation with a brand in a messaging app straight from a Demand Gen ad, hotel ads surface the property most relevant to a specific audience, and Asset Studio can create horizontal and vertical video assets in a single workflow.

Advertisers have been informed that, starting 1 October 2026, a missed call to a Local Services Ad during business hours becomes a chargeable lead if the caller remains on the line for more than 20 seconds, and one follow-up call after the initial contact is billed within 15 days if it satisfies the lead requirements. If callers have to press a key to reach routing, the 20-second timer begins when they press the key, and missed calls where the caller never gets through the menu are not billed. Barry Schwartz reported this, and Ginny Marvin clarified the follow-up rule.

Google has emailed container owners to say that Tag Manager snippets will no longer recognize or wait for gtag config commands, which is the method some sites use to set up Google Ads and Analytics tags. Google describes that approach as unsupported and has posted examples of supported and unsupported configurations. No deadline has been announced, and Google says the affected container owners have already been notified.

In Merchant Center, the short title attribute, which until now was used only by Demand Gen, also applies to visual placements in Performance Max, including YouTube and Discover. Google requests fewer than 40 characters and sets a maximum of 65 to prevent truncation on mobile. Rather than a formal announcement, it appeared as a Merchant Center specification update on 28 August.

Google has reduced its suggested waiting time after a Smart Bidding change from three conversion cycles, or four weeks, to one or two conversion cycles. The guidance was revised on 27 August on both the Target ROAS and Smart Bidding best practice pages.

Google Ads has introduced customer retention settings that allow higher bids specifically for loyalty program members, separate from the existing adjustment for lapsed customers, and that can show member benefits in eligible countries. Google Ads API v25 includes loyalty campaign goals so those same settings can be handled programmatically. It was observed on 27 August rather than officially announced.

Google has raised the count of Reserve with Google booking partners tied to Local Services Ads from twenty to over five hundred. If a company already has an active booking link on its Google Business Profile, it now connects to Local Services Ads on its own, and the resulting bookings show up in reporting as paid leads. These options are located under Profile and Budget, and Google says they will transfer when Local Services Ads accounts are moved into Google Ads.

Google has folded Google Tag into Tag Manager, centralizing the measurement controls for Google Ads and Google Analytics in one location. Dated 20 August, the announcement mentions a map view that shows which platforms are getting performance data, prepublish previews, and automatic event tracking that cuts down on manual setup. Google says the change is already active, and it cites Akamai, Cloudflare, Duda, Fastly and Webflow as data-accuracy partners.

Merchant Center promotions now include a new Event section that lets you construct a promotion around a sale or occasion instead of a single item. You can attach a dedicated event URL, upload as many as three promotional images, and link the promotion to specific product categories. Google says events may show in search results and product listings separately from individual products.

When you set up Shopping and Performance Max campaigns, Google Ads now allows a business logo upload instead of depending on whatever is in Merchant Center. Uploading is optional; if you do nothing, the campaign automatically reverts to your Merchant Center logo. The change was observed on 23 August, and Google has not released rollout information.

On 23 August, Google said Search campaigns will be able to run experiments that test a budget increase or a bidding-target change such as Target ROAS, with multiple eligible campaigns able to be included in one experiment. Google says the rollout is scheduled for September 2026. This extends the one-click experiments introduced for AI Max in August 2025 beyond that single campaign type.

Performance Planner has been revised so you can review how a shift in bidding or budget targets could affect campaigns that are already running, then apply a suggested adjustment with one click. Google released it on 23 August together with its AI Max testing and planning features. The description does not specify which campaign types are included, or when it will be available in every account.

The asset optimization panel now presents three groups instead of two, adding Text next to Image and Video, and each one has its own switch for the corresponding enhancement. This comes after an earlier layout update for Demand Gen campaigns. The redesign was noticed on 23 August, and Google has not said which campaign types it applies to or whether the switches begin turned on.

Google is converting TrueView in-stream and in-feed consideration campaigns into Video View campaigns, which use multi-format ads chosen by Google AI. The entry, dated 22 August, says campaigns that had excluded YouTube Search may now show it. There is no published deadline, and the article does not explain whether the upgrade happens by default.

Google is testing a more visible star rating in Search ads, moving the score and review total into a separate block beside the ad text rather than placing them underneath it. The example seen on 16 August displayed a 4.4 rating from 5,000 reviews beside price and promotion information. This remains a test, not a rollout, and Google has published no eligibility criteria or schedule.

Account owners are now being prompted to state whether their campaigns contain EU political content. Google says that if you do not make the declaration, ads are automatically labeled as containing EU political content, which limits where they may serve across EU countries. No deadline has been announced.

Starting 15 August, view-through conversion optimization in Demand Gen is limited to video assets. Image view-through conversions still appear in reporting, but they can no longer be bid on. The scope now extends beyond YouTube and the Discover feed to Display placements, and video assets on Display switch from cost per click to cost per thousand impressions. New campaigns have the optimization turned on by default.

Google has broadened its financial services verification mandate to thirteen additional countries in the European Economic Area, after a comparable enlargement in June. The scope includes banking, loans, investments, trading, and insurance. Applications began on 11 August, and enforcement starts on 15 September.

On 14 August, Google said that beginning in late September, the campaign-level language setting will vanish from Search campaigns and will no longer apply to the Search Network portion of Performance Max. Instead, Google will match based on the language of your ad and landing page, together with what it already knows about the user. Language still remains in effect for Performance Max on YouTube, Display, Discover, and Gmail, while Shopping is unchanged.

Starting 24 August, YouTube affiliate traffic will appear as its own interaction type rather than being counted under organic, and YouTube organic clicks and impressions will be redefined to align with YouTube’s own standards. Product-level ads reporting is also expanding to include every channel and format, among them Performance Max, Video, App, and Demand Gen, and a new Network dimension will let you break down performance by channel.

Google has released a help page for the text disclaimer asset first introduced in June, answering the details advertisers had been left to infer. Disclaimers are limited to 90 characters, are added through the Assets menu after the campaign already exists, are available globally, and are compatible with AI Max. If a disclaimer is used, it replaces a description pinned to position 1, and if the asset is disapproved, the ad continues serving without it.

The newest Data Manager API release introduces RemoveAllAudienceMembers, a function that removes every member from a specified user list in a single action, with an optional removeAsOfTime so you can exclude only members added before a selected timestamp. The same release also brings ingestion warnings for optional fields that fail validation, plus additional address fields for Google Analytics events.