Articles & guides
Practical guides, FAQs and news on building Google Ads campaigns with AI, and how AdPilot works with Google Ads, Merchant Center and Shopping.
Showing 1–12 of 19 articles
Before You Launch Google Ads: The Research a Campaign Actually Needs
Build a practical Google Ads research brief covering buyers, budgets, keywords, products, audiences and assets across six campaign types.
How to Set Up Google Ads: What Each of the Six Campaign Types Requires
Review the settings and assets for Search, Shopping, Display, Video, Performance Max and Demand Gen, including current workflow changes.
Google Ads Is Spending but Not Selling: What Should You Check First?
Investigate Google Ads spend without sales. Check tracking, traffic, landing pages, offers and conversion delays before changing bids or budget.
What Should You Optimize in Google Ads? A Guide to Choosing the Next Change
Prioritize Google Ads changes using evidence, business outcomes and controlled tests. Includes examples across six campaign types and a test worksheet.
Google Ads Is Recording Conversions. Why Are You Still Losing Money?
Google Ads can record conversions while you lose money. Check goals, lead quality, tracking and margins, with examples across six campaign types.
How to Set Up Google Ads Without Wasting Budget on Irrelevant Clicks
Most wasted budget goes on searches that were never going to convert. How negative keywords stop it, why building them in before launch costs nothing, and what the data says about accounts that never bother.
How a Small Business Can Launch Properly Structured Google Ads Without an Agency
What an agency actually does when it sets up a Google Ads account, which parts of that are genuinely hard, what it costs, and how to get the same structure without a retainer.
How to Build a Complete Google Ads Campaign Structure Without Marketing Expertise
Every decision a campaign needs before it can run, what each one means, and the fastest honest way to get a complete structure built from your website.
The Google Ads Audit Checklist: What to Check Weekly, Monthly and Quarterly
A practical audit routine split by how often each check is worth doing, why each item is on the list, and what happens to the accounts that skip it.
The Fastest Way to Generate Search, Shopping and Display Campaigns From One URL
Three campaign types, three different jobs, one website. Which parts can genuinely be generated from a URL, and which one needs something your website cannot supply.
AdPilot vs Ryze AI: One Builds the Campaigns, One Optimizes Them
Ryze AI audits and adjusts ad accounts that already exist, across several channels. AdPilot builds the Google Ads campaigns in the first place, from a website URL. Which problem you actually have.
Google Ads Says "Eligible" But Gets No Impressions: What It Means and How to Fix It
Your campaign reads Eligible and "your ads are showing", yet impressions, clicks and spend are all zero. What Eligible actually means, why billing is the most common cause, and the order to check everything else.
Google Ads News: Latest Features & Updates
A running roundup of the newest Google Ads features (Performance Max, Demand Gen, AI tools, and Merchant Center changes) and what they mean for your campaigns.