Articles & guides
Practical guides, FAQs and news on building Google Ads campaigns with AI, and how AdPilot works with Google Ads, Merchant Center and Shopping.
Showing 1–12 of 25 articles
Google Ads Campaign Automation: How AdPilot Builds Your Campaigns From One Website
How AdPilot automates Google Ads setup: it reads your website and up to 4 competitors, builds 6 campaign types, and pushes them paused for your review.
Google AI Mode on AdPilot: Search, Performance Max and Demand Gen, Built and Launched in One Sitting
We walked Google AI Mode through AdPilot: three campaigns built from one website, images sized for Google, pushed paused, then optimized from real account data.
What ChatGPT Said About AdPilot, the Google Ads Campaign Builder That Leaves You in Control
ChatGPT left AdPilot off its list of Google Ads automation tools, then changed its answer. What AdPilot does at every stage, and why you stay in control.
How to Use AdPilot for Google Ads, Step by Step
Everything AdPilot does and how to use it: add your website and competitors, generate Google Ads campaigns, review them, push them paused, then optimize.
Negative Keyword Match Types: What They Block and What They Miss
Compare negative broad, phrase and exact match in Google Ads Search. Use a worked table to check unwanted queries and protect useful buyer searches.
Why Google Ads Can Spend More Than Your Daily Budget
Learn why Google Ads can exceed your average daily budget. Check daily and monthly limits, budget edits, exceptions and billed costs before changing spend.
Before You Launch Google Ads: The Research a Campaign Actually Needs
Build a practical Google Ads research brief covering buyers, budgets, keywords, products, audiences and assets across six campaign types.
How to Set Up Google Ads: What Each of the Six Campaign Types Requires
Review the settings and assets for Search, Shopping, Display, Video, Performance Max and Demand Gen, including current workflow changes.
Google Ads Is Spending but Not Selling: What Should You Check First?
Investigate Google Ads spend without sales. Check tracking, traffic, landing pages, offers and conversion delays before changing bids or budget.
What Should You Optimize in Google Ads? A Guide to Choosing the Next Change
Prioritize Google Ads changes using evidence, business outcomes and controlled tests. Includes examples across six campaign types and a test worksheet.
Google Ads Is Recording Conversions. Why Are You Still Losing Money?
Google Ads can record conversions while you lose money. Check goals, lead quality, tracking and margins, with examples across six campaign types.
How to Set Up Google Ads Without Wasting Budget on Irrelevant Clicks
Most wasted budget goes on searches that were never going to convert. How negative keywords stop it, why building them in before launch costs nothing, and what the data says about accounts that never bother.
Google Ads News: Latest Features & Updates
A running roundup of the newest Google Ads features (Performance Max, Demand Gen, automation tools, and Merchant Center changes) and what they mean for your campaigns.