AdPilotFind your plan ↗
EXPLORE ADPILOT

From an idea
to your next ad.

AdPilot creates the campaign strategy and copy from your website. Choose your imported images and videos, review the draft and decide what goes live.

Find your plan ↗Explore campaign types ↓
Illustrative Dispatch fulfilment campaign. Search campaign for online retailers: Fulfilment that keeps orders moving. Storage, packing and delivery for growing online stores. Keywords: ecommerce fulfilment, order fulfilment, warehouse services. Choose imported media showing Receive, Pack and Deliver, then review strategy, keywords, ad copy and assets.
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CAMPAIGN TYPES

Six ways to reach your audience.

See the format. Choose what fits your campaign.

Search

Reach people searching for what you offer.

What AdPilot does +

AdPilot creates the ad copy and keywords from your website. Review and edit the draft.

Performance Max

Build a campaign across Google channels.

What AdPilot does +

AdPilot creates the campaign content. Choose relevant images and videos from your imported assets, then review the campaign.

Demand Gen

Introduce your offer through visual ads.

What AdPilot does +

AdPilot creates the supporting copy. Select images or videos from your imported assets.

YouTube

Bring your video into the campaign.

What AdPilot does +

AdPilot creates the campaign copy. Select the video you want from your imported videos, then review the result.

Display

Put your creative across the web.

What AdPilot does +

AdPilot creates the headlines and descriptions. Choose the images you want from your imported assets.

Shopping

Put your product feed to work.

What AdPilot does +

AdPilot uses your linked Merchant Center product feed to build the campaign. Review the campaign before publishing.

Illustrative formats, not live ads. The businesses shown are illustrative.
01 / CREATE

Start with
your website.

AdPilot reads the title, headings, buttons and main words of your page and shows you what it found. Then it builds the campaign strategy, keywords and ad copy, with two versions of every ad. Review and refine the result before you publish or export.

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YOUR WEBSITE → YOUR CAMPAIGNIllustrative example
Your website
relay.example
RELAY≡Sales software for growing teams.

Keep every conversation and opportunity in one place.

Your campaign draft
Sponsored · relay.exampleOne place for every sales conversation.

Keep every conversation and opportunity in one place.

Explore the platform · See how it works
KEYWORD IDEAS
sales softwaresales CRMpipeline management
CAMPAIGN STRATEGY
Goal
Sales
Campaign
Search
Audience
Sales teams
↗ Ready for your review
02 / SELECT ASSETS

Put your assets to work.

AdPilot collects the images and logo from your website, and your 15 newest videos when you add your YouTube channel. Choose the ones you want: AdPilot prepares the image formats for Google Ads and brings them into the campaign.

Your brand, throughout the campaign.

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Video conferencing camera with remote colleagues on a meeting room screen
TOGETHER / VIDEO CONFERENCINGEvery voice.
In the room.
Portrait crop of the same technology product
TOGETHERA better
way to
meet.
Square crop of the same technology product
LANDSCAPEPORTRAITSQUARE
03 / OPTIMIZE

Make the next move count.

Connect your Google Ads account and AdPilot reviews the last 30 days of your campaigns. Explore search terms, ad copy and budget opportunities, then choose the recommendations you want to take into your next build.

Performance shows spend, conversions and cost per conversion for 7, 30 or 90 days. Both come with the Connected plans.

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01 / SEARCH TERMSClicks from people looking for a job?

Review irrelevant searches as negative keywords.

02 / AD COPYYour delivery benefit is missing.

Make the next set of headlines more specific.

03 / YOUR NEXT BUILDChoose what to carry forward.

Use selected recommendations in campaign generation.

YOUR WAY

Build it yourself.

Start a campaign manually, edit the details and use AI keyword and copy helpers when you want them. Keep control of the work from the first draft to campaign review.

AI help is there when you need it.

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BUILD YOUR WAYYour choices, at every step.
CAMPAIGN DRAFT

Your headline. Your words.

Write your own copy or use AI suggestions as a starting point.

Edit copy → Choose keywords → Review campaign
Manual builderAI helpersDraft autosave
RESEARCH

Find a useful opening.

Name up to four competitors, or let AdPilot suggest them. See each one's pitch, what they emphasise and their calls to action, the keywords they target that you do not, and the keywords you share.

Every campaign notes what it took from them.

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COMPARE WEBSITESFind your difference.
COMPETITOR RESEARCH

What will your campaign focus on?

Explore competitor positioning, shared keywords and calls to action.

Website context → Comparison → Keyword ideas
PositioningKeywordsCalls to action
ORGANISE

Keep every business in order.

Manage campaigns and assets by website. Move between businesses with their work kept together.

2 websites on Standalone. 4 on Connected - 4. 8 on Connected - 8.

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ORGANISED BY WEBSITEEverything with its business.
B2B fulfilment campaign example
BUSINESS WEBSITE

B2B fulfilment

CampaignsAssetsAnalysis
Coffee retailer campaign example
BUSINESS WEBSITE

Coffee retailer

CampaignsAssetsAnalysis
Technology company campaign example
BUSINESS WEBSITE

Technology company

CampaignsAssetsAnalysis

Ready for your
next campaign?

Explore the plans ↗
You build and review campaigns in AdPilot. If you connect your Google Ads account, you choose when to publish them. Published campaigns start paused so you can review and enable them in Google Ads. We do not manage your Google Ads account. We never share your data with third parties for their own purposes. See our Privacy Policy.