What AdPilot is
AdPilot turns a website URL into complete, launch-ready Google Ads campaigns. You get the whole campaign to review, rather than a list of suggestions or a template to fill in.
You give AdPilot the address of your website. It reads your page and the pages of up to four competitors. Then it writes the campaigns you ask for.
You check everything and change what you like. Nothing goes live until you switch it on in Google Ads.
Everything AdPilot can do
This is the full list.
Read your website
- Reads the page you add
- AdPilot reads the title, the headings, the buttons and the main words of the page, and shows you what it found.
- Collects your images
- It saves the images and the logo from your page, so you can use them in your ads.
- Collects your videos
- If you add your YouTube channel, it brings in your 15 newest videos.
Study your competitors
- Up to four competitors
- A competitor is a business that sells the same kind of thing as you. Type up to four of their websites.
- Finds them for you
- If you do not name any, AdPilot suggests up to four and marks them as suggested.
- Shows what they do
- For each competitor you see their pitch, what they emphasise, their calls to action and the keywords they target.
- Shows the gaps
- You see the keywords your competitors target and you do not, and the keywords you share.
- Uses it in your campaigns
- Every campaign comes with a short note on what AdPilot learned from your competitors.
Write your campaigns
- Six campaign types
- Search, Display, Performance Max, YouTube, Demand Gen and Shopping. You choose which types you want and how many of each.
- A goal for each
- You pick the goal for each type, and the page your ads should lead to.
- Everything a campaign needs
- A daily budget, locations and languages, ad groups, keywords, two versions of each ad, and assets such as sitelinks.
- Negative keywords
- Search campaigns come with 8 to 15 negative keywords: searches your ad should not show for.
- Checked against Google’s rules
- AdPilot checks the length of every line and looks for words Google does not allow, such as “guaranteed”.
Review and change
- Change anything
- In Campaign Review you can change every line, every keyword and every budget.
- Build one by hand
- Campaign Builder lets you make a campaign yourself, step by step, with help writing keywords and ad copy.
- Your images and videos
- Add images from your computer or by web address, and add YouTube videos. AdPilot fits images to the sizes Google needs.
- A checklist
- Seven things to check before you launch, ticked off as you go.
Take it to Google Ads
- Save it as a file
- On every plan you can export a campaign for Google Ads Editor, as plain text, or as a PDF report.
- Send it straight in
- On a Connected plan, Push puts the campaign into your Google Ads account.
- Always paused
- A pushed campaign arrives paused. It spends nothing until you switch it on in Google Ads.
Improve running campaigns
- Optimize
- On a Connected plan, AdPilot reads the last 30 days of your Google Ads account and lists what to fix.
- What it looks for
- Search terms that waste money, keywords that never convert, and ads with weak copy.
- You stay in charge
- You pick the ideas you like, and AdPilot writes a new campaign from them. Your Google Ads account changes only when you push.
- Performance
- See what you spent, how many conversions it brought and what each one cost, for 7, 30 or 90 days.
How to use AdPilot, step by step
Follow the steps in order. Each step is one thing to do.
01Try a free sample first
On the AdPilot home page, click the line about a free sample campaign, or open the sample page.
Type the address of your website and press Generate. You get one sample campaign, and you need no account for it.
The free sample page. 02Choose a plan and create an account
Open Pricing and choose a plan.
Sign up with Google, or type your name, your email address and a password and press Create account. Then follow the steps to pay.
The plans on the pricing page. 03Add your website
Open Websites, then click Add website.
Type the address of your website and press Add website. You can also paste your YouTube channel address here.
The Websites page. 04Add your competitors
On your website’s card, click add next to the competitors. You can add up to four.
Press Save & analyze and wait until the card says Ready. If you skip the competitors, AdPilot suggests some.
yourbusiness.comReadyCompetitors studied (2 of 4)
competitor-one.comcompetitor-two.com+ addSave & analyzeIllustration 05Choose your campaigns
Press Generate on your website’s card.
On the Strategy page, press the plus sign next to each campaign type you want and pick a goal for each. Then press the Generate button at the bottom.
Pick the campaign types you want. 06Send the drafts to review
On each draft you like, press Push to Campaign Review.
Strategy draft, not in Campaign Review yetPush to Campaign ReviewIllustration 07Read and change
Open Campaign Review and click Expand full campaign details.
Read every line, change what you do not like, and choose the images for the campaign.
Every setting can be changed before launch. 08Take it to Google Ads
Press Export to save the campaign as a file, then import that file into Google Ads Editor yourself.
On a Connected plan you can send it straight in: connect Google Ads in Settings, link it on your website’s card with your Customer ID, then press Push.
Export from Campaign Review, or push on a Connected plan. 09Switch it on in Google Ads
Open Google Ads. Your campaign is there, paused.
Check it one more time, then switch it on. Nothing is spent before you do this.
- 01Push from AdPilot
- 02Arrives paused in Google Ads
- 03You check it
- 04You switch it on
Illustration 10Later, see what to improve
On a Connected plan, open Optimize once your campaign has run for a while.
Tick the fixes you agree with, and AdPilot writes a better campaign from them.
Optimize, shown with sample data. The projection is an estimate, not a guarantee.
What you need and what it costs
What you need
- A website that anyone can open.
- An AdPilot account with a paid plan. The sample campaign needs no account.
- To send campaigns straight in: a Connected plan and your own Google Ads account.
- For ads with images: at least one landscape image and one square image.
- For video ads: videos on YouTube, public or unlisted.
- For Shopping campaigns: a Connected plan, and a Google Merchant Center account linked to your Google Ads account.
What it costs
- Standalone, $29 a month. 2 websites and 150 campaigns a month. You export campaigns as files.
- Connected - 4, $69 a month. 4 websites and 350 campaigns a month. Adds Push, Optimize and Performance.
- Connected - 8, $129 a month. 8 websites and 700 campaigns a month. Everything in Connected - 4, for more websites.
- Enterprise, for larger requirements. Talk to us.
- The sample campaign is free.
The pricing page always has today’s prices.
Words used in this guide
- Google Ads
- Google’s advertising service. Your ads show when people search on Google and across its other sites (Google’s guide).
- Campaign
- One set of ads with its own goal and its own daily budget.
- Keyword
- A word or phrase people type into Google. Your ad can show when it matches.
- Negative keyword
- A search your ad should not show for. It saves you from paying for the wrong clicks (about negative keywords).
- Competitor
- A business that sells the same kind of thing as you.
- Push
- Sending a campaign from AdPilot into your Google Ads account.
- Paused
- Switched off. A paused campaign shows no ads and spends nothing.
- Customer ID
- The ten-digit number of your Google Ads account. You find it at the top of Google Ads (Google’s definition).
- Performance Max
- A campaign type that Google shows in many places at once, such as Search, YouTube, Gmail and Maps (about Performance Max).
- Demand Gen
- A campaign type with images or videos, shown on YouTube, Discover and Gmail (about Demand Gen).
- Conversion
- When someone does what you hoped for, such as buying or filling in a form (about conversion measurement).
Citations (6)showhide
- 1Your guide to Google AdsGoogle Ads Help
- 2About negative keywordsGoogle Ads Help
- 3About Performance Max campaignsGoogle Ads Help
- 4About Demand Gen campaignsGoogle Ads Help
- 5Customer ID: DefinitionGoogle Ads Help
- 6About conversion measurementGoogle Ads Help
